Better User Experience Lies in the Balance

Web DesignIf you think achieving balance in web design is easy, think again. It requires a particular set of skills and your time, but it’s absolutely worth it.

When you prioritise balance, you pave the way to a broader category of design, which keeps you from being excessive. Web designers aim to hit that sweet spot of moderation — not too subtle but not too noisy.

With a harmonious design, users will fall in love with your site (and your brand) ASAP. Balance comes in two forms; just take your pick:


Symmetry is one of the most common examples you see in today’s range of website designs. The seamless presentation offers an aesthetically pleasing and well-organised website. It’s all about placing elements equally on all parts of the axis.

Some critics think symmetrical designs are predictable. Despite the ‘boring’ platform, it still stood the test of time, remaining as one of the best forms of web design.


The polar opposite of symmetry is also another option. Asymmetry manifests in a number of ways. For example, a half of the screen boasts more intense elements compared to the other half.

Despite the inequality, there is beauty in juxtaposition.

An asymmetrical balance can also be more straightforward than its symmetrical counterpart. This form of design paradox works well on all types of sites. It’s more interesting and thought-provoking than a predictable design.

Other Forms of Balance

All types of balance share a common denominator. Balance in web design is everywhere and you might’ve ignored the factors that appear consistently. Unfortunately, most people don’t consider it as an important element in any site.

Improve your user’s experience by paying attention to harmony and better site navigation. This will result in more clients and better UX.